it's my life

A large notice in a shop window announced a big sale, with sweeping
reductions, starting at 9 a.m. An enormous queue had started to form by 7-30
a.m.
Just before the shop was due to open, an inconspicuous little man walked to
the head of the queue. Angry women elbowed and pushed him until he was
right at the back of the line. Undaunted, the little man went to the head of the
queue again.
Once more, he was shoved unceremoniously to the back, this time with a
few smacks on the face and a couple of thumps from umbrellas wielded by
angry women.
The little man walked to one side of the queue and said: If that's your
attitude, I won't open the shop at all today.